Friday, September 14, 2007

Nikon Introduces 12.3 Megapixel D300

Nikon has introduced the successor to its 10.2 megapixel D200. The new D300 boasts 12.3 megapixels and is being billed as Nikon’s most-advanced DX-format DSLR now that Nikon has moved into the full-frame world with its new D3 flagship.

Sharing a number of features with the D3, the D300 has a new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow users to frame a photograph using the camera’s high-resolution LCD monitor. The D300 shares a Scene Recognition System similar to that found in the D3 that promises to greatly enhance the accuracy of auto focus, auto exposure and auto white balance by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

The D300 powers up in a 0.13 seconds, and has a 45 millisecond shutter release lag time. The D300 is capable of shooting at six frames per second and can go as fast as eight frames per second when using the optional MB-D10 Multi-Power Battery Pack. In continuous bursts, the D300 can shoot up to 100 shots at the Normal/Large JPEG setting.

“Nikon’s D200 digital SLR camera has been a runaway success for us because it embodies everything that performance-conscious photographers demand. With the D300, we’ve raised the bar with remarkable new features, greater resolution and speed, and even higher image quality,” said Nikon SLR Systems Products General Manager for Marketing Edward Fasano. “The D300 delivers an unmatched combination of quality, performance and value that’s hard for discerning photographers to resist.”

The D300’s new Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before a picture is taken. This information is used to improve the accuracy of auto focus, auto exposure and auto white balance functions in the D300. For example, the camera can track moving subjects better and by identifying them, it can also automatically select focus points faster and with greater accuracy. It can also analyze highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance detection.

The D300 incorporates Nikon’s new Multi-CAM 3500DX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single area AF mode and Dynamic AF modes using groups of either nine, 21 or all 51 focus points. The system also features 3D tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon's new Scene Recognition System and improved focus algorithms also contribute to the performance of the AF system.

Nikon's new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D300 and export up to 99 to a Compact Flash memory card, enabling photographers to share settings among multiple cameras that feature Picture Control System.

Taking a cue from the popularity of Nikon’s D-Lighting technology, the D300 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D300’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.

The D300 also employs a new self-cleaning sensor unit. Four different resonance frequencies vibrate the optical low pass filter in front of the image sensor to shake particles free and reduce the appearance of dust.

The camera’s viewfinder provides virtually 100 percent coverage so pictures can be framed accurately, while the ultra-high definition 920,000 dot VGA LCD screen has a 170-degree wide viewing angle.

The D300 features rugged magnesium alloy construction and the camera’s shutter mechanism is tested up to 150,000 cycles. The 3-inch LCD is strengthened with tempered glass and the D300’s rubber gaskets and seals protect vulnerable entry points from dust and moisture.

The D300 will be available in November for an estimated selling price of $1,799.95.

Copyright 2007

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