Saturday, November 03, 2007

Nikon Sponsors Project to Capture Pictures that “Define Life at Home in America"

Nikon was among the companies that sponsored this fall’s America at Home project, an extended day-in-the-life effort to document and photograph the Americans home.

From September 17-23, 100 prominent photojournalists and thousands of amateur photographers fanned out around the United States to capture pictures of their life at home. Nikon, in association with, provided 100 Coolpix S51c Wi-Fi enabled point and shoot digital cameras to photographers, allowing them to easily shoot and send their pictures wirelessly from wherever they were. (Participants were free to use more serious cameras as well, and equipment was not restricted to Nikon.)

“Nikon is excited to be a part of such a momentous project, and provide professional photographers with an easy way to share their vision,” said Bill Giordano, Nikon’s general manager Coolpix marketing.

America at Home was produced by former Time, Life and National Geographic photographer Rick Smolan in partnership with furniture retailer IKEA. In the past, Smolan and his team of magazine and newspaper photo editors have successfully produced such notable projects as A Day in the Life of America: America 24/7, 24 Hours in Cyberspace, and One Digital Day.

A book of photos from the project is scheduled to be published in March.

More information about the project is available at

Copyright 2007


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